Why Strategic Communications Belongs in the Boardroom By: Kavita Desai Strategic Communications and Reputation Advisor Every board knows how to measure financial performance. Revenue. Profitability. Cash flow. Market share. Far fewer measure the assets that determine whether those results are sustainable — trust, leadership credibility, stakeholder confidence and reputation. Yet, when the conversation turns to Strategic Communications, the discussion often shifts back to acti

After 23 years in boardrooms shaping corporate communications and global brand strategy, I thought I’d mastered storytelling until I tried building my own website. Spoiler: it involved more midnight Googling, caffeine overload, and tech troubleshooting than any corporate crisis I’ve managed. What started as a simple personal branding project became a crash course in digital storytelling, website design, and the art of talking about myself without sounding like a corporate cl