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Corporate Communications

This category provides insights on how to build and protect a strong corporate reputation. We cover best practices in internal and external communication, crisis management, media relations, and stakeholder engagement to help organizations communicate effectively and maintain public trust.

Unlocking Brand Architecture Framework to Optimize Your Portfolio and Drive Growth.

Brand Strategy and Management

Kavita Vichare

Oct 273 min read

Mastering the Art of Storytelling to Drive Engagement and Build Brand Loyalty.

Stories do more than capture attention — they build connection, trust, and loyalty. From LEGO’s imagination-driven campaigns to Patagonia’s authentic messaging, brands that tell meaningful stories turn audiences into advocates. In this article, I explore how purposeful, empathetic, and authentic storytelling can transform engagement and strengthen both brand and personal influence.

Brand Strategy and Management

Kavita Vichare

Sep 162 min read