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Brand Strategy and Management

This category of blog articles explores how to build, grow, and maintain a powerful brand. We cover essential topics such as defining your brand's purpose, developing a unique identity, and creating effective strategies to connect with your target audience. Discover how to differentiate your brand in a crowded market and foster lasting customer loyalty.

Unlocking Brand Architecture Framework to Optimize Your Portfolio and Drive Growth.

Brand Strategy and Management

Kavita Vichare

Oct 273 min read

Mastering the Art of Storytelling to Drive Engagement and Build Brand Loyalty.

Stories do more than capture attention — they build connection, trust, and loyalty. From LEGO’s imagination-driven campaigns to Patagonia’s authentic messaging, brands that tell meaningful stories turn audiences into advocates. In this article, I explore how purposeful, empathetic, and authentic storytelling can transform engagement and strengthen both brand and personal influence.

Brand Strategy and Management

Kavita Vichare

Sep 162 min read

Brands recognised for their commitment to purposeful values and impactful missions.

Crafting Authentic Brands: Aligning Purpose with Consumer Expectations!

Brands recognised for their commitment to purposeful values and impactful missions. When a friend once asked me why I choose certain...

Brand Strategy and Management

Kavita Vichare

Aug 253 min read