‘Together for a Brighter Future’: A Journey of Connection, Impact, and Collective Progress.

Context & Challenge: While Covestro (India) had strong on-ground impact through CSR and ESG-aligned practices,
these efforts were often perceived in silos. There was a need to create a unifying communication framework that connected
internal initiatives, external impact, and strategic partnerships - while inspiring pride, alignment, and visibility across all stakeholder groups.

Objective: To position Covestro (India) as a purpose-driven and values-led enterprise, while enhancing internal engagement, brand equity, and ecosystem collaboration through an integrated and sustained campaign narrative.

Key Strategic Moves:

• Rolled out a 12-month campaign calendar anchored in four thematic pillars - Colleagues, Company, Communities, and Collaboration, with clear quarterly milestones to drive sustained engagement.

• Developed 40+ localized creative assets for omni-channel deployment, ensuring consistent, high-impact storytelling across internal and external touchpoints.

• Hosted talk shows and storytelling series featuring voices from the shop floor to leadership, fostering authenticity and top-down advocacy.

• Integrated CSR impact stories into brand messaging, spotlighting strategic partnerships with NGOs to amplify purpose and shared value.

• Activated the campaign across all channels - digital, internal, and on-ground - for end-to-end visibility and message reinforcement.

Strategic Outcomes:

• 98%+ employees reached across regions and functions with measurable engagement uplift.

• 15-18% increase in employee alignment with organizational purpose (internal pulse check).

• 3X increase in digital engagement across social media and internal channels.

• 50K+ impressions across CSR and purpose-led campaign content.

• Strengthened cross-functional collaboration and partner engagement across 6 new alliances.

Value Unlocked: The campaign enabled Covestro (India) to move from fragmented messaging to cohesive purpose-led storytelling, transforming internal culture and external perception. It fostered deeper engagement, strengthened brand trust, and established the company as a catalyst for inclusive and sustainable transformation - unlocking both reputational capital and stakeholder alignment.