Context & Challenge: To connect two strategic priorities - Innovation and DEI in a way that was relevant, resonant, and scalable across Covestro’s diverse workforce and plant locations. The goal was to celebrate ideas and identities together, making inclusion as visible as innovation.

 

Objective: To strengthen Covestro’s innovation culture and DEI commitment by creating a unified, experiential platform that recognises achievements, amplifies diverse voices, and fosters belonging across all levels.

 

Strategy & Transformation Approach: We activated site-level events, led by ERGs, blending recognition with experiential learning. Guest speakers brought external credibility, while local teams ensured cultural fit. A hybrid of celebration and reflection, the event reinforced DEI and innovation as mutually reinforcing pillars of growth.

 

Key Strategic Moves:

• Celebrated India-level Innovation winners across 9 locations, led by ERGs and business teams.

• Hosted strategic sessions with Deepti Chandrachud on innovation leadership and Shweta Mantrii on disability inclusion through stand-up storytelling.

• Enabled cross-functional collaboration between Innovation and DEI ERGs to co-create a unified employee experience.

• Positioned the campaign as a cultural milestone blending recognition, humour, learning, and belonging.

 

Strategic Outcomes:

• 350+ employees engaged across 14+ corporate and local events.

• 4 expert-led sessions delivered high-impact storytelling and mindset shifts.

• Elevated visibility for DEI and innovation across shopfloor and leadership.

• Strengthened internal culture of participation, inclusion, and recognition.

Value Unlocked: By bringing innovation and DEI onto the same stage, Covestro (India) signalled that great ideas and inclusive cultures go hand in hand. The celebration reinforced the company’s identity as a future-focused, values-driven organisation where every voice matters and every idea counts.