A ONEderful World: Demystifying DE&I for the Industrial Workforce.

Context & Challenge: For the industrial workforce, DE&I was a foreign concept. There was no resistance - just zero relevance. Terms like “diversity,” “equity,” and “inclusion” held no meaning without context. The biggest barrier to change wasn’t mindset - it was comprehension.

Objective: To break down DE&I into tangible, relatable, and actionable messages for the frontline workforce - building foundational awareness and emotional engagement at scale.

Strategy & Transformation Approach: We reframed DE&I for the shopfloor by stripping away jargon, using culturally relevant visuals, and embedding inclusive behaviors into daily routines. By activating plant leaders and peer champions, we drove grassroots ownership - transforming DE&I from a concept into operational culture.

Key Strategic Moves:

• Thumbprint metaphor used as a universal symbol of identity and belonging.

• 100+ multi-format assets created in Hindi, Marathi, Gujarati, and Tamil.

• DE&I integrated into toolbox talks, shift huddles, canteen displays, and WhatsApp groups.

• Peer-led storytelling and site-level activations built credibility and ownership.

• Merchandise and visual cues reinforced inclusion as a daily norm.

Strategic Outcomes:

• 100% internal reach across all manufacturing locations.

• 90%+ improved understanding of DE&I principles (via ENGAGE Survey - Workday).

• Enhanced psychological safety, empathy, and peer-to-peer understanding across site teams.

• Scaled across APAC as a global best practice - led by India during DE&I Week 2024.

• Recognized internally as a breakthrough in embedding inclusion in high-performance environments.

Value Unlocked: The campaign removed the single largest barrier to inclusion: lack of understanding. It reframed DE&I as a practical, human-centered value system relevant to every role, unlocking cultural alignment, workforce engagement, and bottom-up inclusion. A landmark step in operationalizing DE&I at scale.