Brand Management
Stories of Impact!
Some brands sell. Others connect. The most powerful ones make you feel.
These case studies spotlight those moments, where insight turned into identity,
strategy into story, and brands into belief systems that move hearts and markets.
Transforming a Commodity Ropes & Netting Business at Tufropes into a Strategic Brand.
Transformed a commoditized ropes and netting portfolio into six distinct verticals - anchoring the business in customer-centric value, enabling sharper market positioning, and building a foundation for sustained, scalable growth.
Supreme's B2C Breakthrough: Crafting Purpose-Driven Brands in Lifestyle & Wellness.
Pioneered Supreme’s B2C foray with the launch of funjoy and FitSpree, crafting distinct consumer propositions and driving retail-led activation - boosting brand visibility by 40% and conversions by 20% in a trade-dominated market.
Reinvention of Supreme’s Foam Business through Brand Consolidation.
Revitalized Supreme’s foam division by consolidating fragmented offerings, elevating brand perception, and steering the portfolio toward high-margin applications - unlocking new opportunities for value-based growth and differentiation.